Where does your positioning stop matching reality?

Your answers are measured against a defined methodology, not just read by a machine. The same criteria are applied to four readings of your company: what leadership intends, what you publicly say, what independent sources say, and what AI systems infer. Every finding is traced to its evidence and challenged before it's kept, and Ryan Phelan reviews every report before it reaches you.

This diagnostic is built for the person who owns the company's direction: a founder, CEO or member of the executive team, at an established company, B2B or B2C.

The interview takes about 15 to 20 minutes. Please keep it to information you are comfortable having analyzed: no customer names, contract terms, or anything under NDA.